According to the Guardian twelve best beach towns in southern Europe include Croatia’s Šibenik and Zadar, Italy’s Sanremo (Liguria) and Sciacca (south-west Sicily), Portuguese Viana do Castelo and Peniche, Spanish Sanlúcar de Barrameda(Cádiz) and San José (Almería), Greek Galaxidi (Gulf of Corinth) and Volos (Thessaly) and French Saint-Jean-de-Luz and Sète (Languedoc).

Croatia’s Šibenik, a coastal town that is becoming worldwide known for its recently renovated Barone Fortress, is yet another example how big projects supported by the local and central government are an essential part of each place branding strategy. The fortress is a recognizable monument of cultural heritage, which promotes revalorization and revitalization of Croatian cultural assets. It represents a unique tourist attraction, which combines the past, present and the future by displaying the circumstances of a vital historical event through modern technology, and promoting at the same time the celebrated Mediterranean diet and lifestyle. With all these features, the Barone Fortress becomes a top destination in the region, thus contributing to the image of the Republic of Croatia, and especially the city of Šibenik, as must-see destinations of cultural and historical tourism. The Barone Project included infrastructural works on the renovation of the fortress, equipment of the gastro-cultural centre, the children’s playground, and the construction of amphitheatre. Within the high-tech content, a historical documentary has been made, and the augmented reality platform and other multimedia features have been purchased and equipped (More info:

12 best beach towns in southern Europe according to the Guardian:

  1. Šibenik, Croatia
  2. Zadar, Croatia
  3. Sanremo, Liguria, Italy
  4. Sciacca, south-west Sicily
  5. Viana do Castelo, northern Portugal
  6. Peniche, central Portugal
  7. Sanlúcar de Barrameda, Cádiz, Spain
  8. San José, Almería, Spain
  9. Galaxidi, Gulf of Corinth, Greece
  10. Volos, Thessaly, Greece
  11. Saint-Jean-de-Luz, south-west France
  12. Sète, Languedoc, France

Sources: and