Our management consulting includes advisory and/or implementation services to the (senior) management having as an aim improved effectiveness of the business strategy, performance, and processes.
Strategic Brand Management
Our strategic brand management includes the following principles:
1) Identifying and establishing brand positioning and brand value
2) Planning and implementing a brand strategy which is based on creating emotional bonds with the customers, unique customer experience, and sustainable growth development
3) Building and sustaining desirable brand image and reputation
4) Measuring and interpreting brand performance
5) Growing and sustaining financial and customer-based brand equity
Social Media Communication Management
Our social media communication management strategy is based on a proven success in managing social media and is, through emotion-based content, aimed towards building brand awareness and/ or long-term brand loyalty that drives revenues.